PRCA Africa Network Launches

The Public Relations and Communications Association (PRCA) today launched its Africa Network under the overall chairmanship of Jordan Rittenberry and with four regional chairs from around the continent.

The Network follows significant membership growth on the continent and is the latest stage in the PRCA’s global expansion, building on its standing as the largest PR association in the world.

The leadership team announced comprises:
- Africa Chair, Jordan Rittenberry, Chairman, Middle East & Africa and CEO, Africa, Edelman
- North Africa Chair, Kamal Taibi, CEO, Strateus Group
- Southern Africa Chair, Bridget von Holdt, Co-Market Leader: South Africa, BCW
- East Africa Chair, Soni Kayinamura, CEO, Clarity Communications
- West Africa Chair, Yomi Badejo-Okusanya, President, African PR Association

The Network will help to create an ever more professional, ethical, and prosperous PR industry across the continent. It will facilitate senior-level networking; the sharing of best practice; and give members access to a significant programme of events, and over 100 online training courses a year.

PRCA Africa Chair Jordan Rittenberry MPRCA said:

“I’m extremely honoured to join the PRCA and have long since been an admirer of its work advancing the role of communications. Having worked closely with the organisation to select some of the continent’s most respected and dynamic communications professionals, I look forward to what we can accomplish together, while also showcasing the world-class work we’re doing across Africa.”

PRCA Director General Francis Ingham MPRCA added:

“This initiative by our Africa members is a very welcome development for the PRCA as we continue to grow all around the world. I am delighted that the leadership of the PRCA Africa Network is so diverse and so prestigious. This new Network is the latest development in the PRCA’s mission to raise standards all around the PR world.”

Melissa Cannon appointed PRCA International Director

11th January 2021

The Public Relations and Communications Association (PRCA) has appointed Melissa Cannon MPRCA as PRCA International Director.

Melissa has played a key role in PRCA’s global expansion in recent years where she was the General Manager of PRCA Middle East and North Africa (MENA) from 2018-2020. During her time in MENA, the Association developed rapidly throughout the region, establishing a strong presence in more than a dozen MENA countries and offering a diverse range of events, networking and learning opportunities for its members.

PRCA Director General Francis Ingham MPRCA said:

“Public relations operates without borders, and so do we. We now offer PRCA membership to all communications professionals, all around the world.

“Long before the pandemic hit, we were already the world’s largest PR body, with members in 70 countries, and offices in London, Dubai, Singapore, and Buenos Aires. Since last March, our international offering has grown enormously, as all of our services have become available to all of our members, regardless of location.

“Melissa’s appointment as PRCA International Director will reflect that transformation, and accelerate it. As the global industry starts to recover and grow again, we too are going to grow our global services and footprint, headed up by this new senior level appointment.”

Melissa Cannon MPRCA said:

“The events of 2020 have provided lessons, and reminders, for us all to take into 2021 and beyond. For me, recent events have reinforced the strength and ingenuity of our global industry, and how collaboration and partnership truly knows no borders.

“I’m excited by the possibilities of what’s next. I look forward to working with our fabulous teams in London, Dubai, Singapore and Buenos Aires, to expand our presence globally, and support our members all over the world.”