Founded in 1969, the PRCA is the world’s largest PR professional body, operating in 66 countries around the world. PRCA Russia is the first PRCA organisation in Europe to be founded outside of the UK. It is also the first international organisation representing all areas of public relations and communication, and uniting major corporations, leading consultancies, and professionals within Russia. PRCA Russia draws on PRCA’s 50 years of global experience representing the industry to form one, unified PR professional body in Russia. The main areas of focus are: consolidating the industry in Russia, raising standards in PR and communications, setting code of conduct, facilitating the sharing of best practices and innovations, raising the profile of Russian PR and communications internationally, creating networking opportunities, working for the greater benefit of the industry, and promoting on the industry’s behalf.